Recap: January 2012 Developers Parapo by Google – Part 2

Toun took the mic to talk more about GNBO and Google Trader, two initiatives that have been rocking the SMB space. Google Trader gives you the opportunity to publish goods and services you have on offer, while GNBO provides web hosting services for business to expand.  The GNBO has shown good results since conception, and even Ghana had a promo video [look for video on youtube] for it. The tune did get some people singing along even after the video stopped playing.

Lanre Aina, a member of the Business Development Team at Google spoke last and longest, but I suppose he carried the audience and no one felt bored; maybe because he spoke about ‘New Media and the Rise of Crowd’.  He took a swing at running through the media timeline starting from print, radio, TV, the internet as Web 1.0, and then 2.0, and finally the social layer where the ‘crowd’ is supreme.

Highlight was the statement – “With new media, customers become advocate”, and he did prove this with so many brands including P&G, Nike, etc. These brands now bank on new media to breed innovation, making the customer part of the production process. Lanre also stated the Nigerian content was sticky, and challenged developers to device means of satisfying the thirst for local content. Whether prediction or projection, he ended with ‘90% of the internet traffic in 2025 will be videos’.

Juliet Ehimuan – Country Manager for Google Nigeria had a few words. She’s had her spell as a developer and did announce that the next edition of g|Nigeria will take place March 14 – 15, 2012. There was also a short presentation by GTUG Lagos, a Google initiative. GTUG Lagos is open to developers, content curators, designers, and organize events throughout the year, including challenges, competition, trainings and meet-ups. Good thing we got to know that the Android developer challenge is now on and open for submission with deadline recently shifted to March 15. For more on GTUG follow @gtuglagos or vist

The last appearance for the night was an exhibition of one of the member of the ccHub – Shola. He made a showcase of his work called the VML, which happens to be a mobile app that allows a user download content over an internal network. Although it is not something out the ordinary, he did develop this to meet his need, as he often had trouble getting content from his place of worship on the traditional CD, or flash memory device.

With that, Developers Parapo came to an end or should I say item 7 which took place on the roof top. A pack of small chops in one hand, and can drink in the other; it was networking all the way. Next stop – MoMoNigeria.

Watch out for the Recap of MoMo Nigeria