Just when you think Sim Shagaya’s soon-to-be legacy could not get any more social, it pulls content marketing out of the hat. Perhaps a big punch in the face for us – the so called tech blogs, or with less pain, a wake up call. Konga has gone to prove that it really does understand the power of social media and how to harness that power to outsmart rather than outspend the competition – you know who.
SEE ALSO: Learning From Founders Chapter One: Sim Shagaya’s Story
With a pro-level quality of engagement on it’s Facebook and Twitter – a verified one at that, the brand saw it fit to go the Content Marketing route with its blog, and it seem to be doing a very good job with it’s product reviews and customer features.
Having checked out the review of the BlackBerry 10 Q above, I just had to drop a comment on the post, and once again a moderator was on ground to give a reply in no time – well 3 hours later – sharing the purpose of such reviews: “…We have other reviews that you can check out. Our videos try to find a quick balance between tech, functionality and style.”
SEE ALSO: Konga Gets Twitter Verified And Takes On Omawumi As Ambassador
With sections of the blog, focussed on Deals, Gadgets, Gist (including stories on user experience), and Style Clinic, Konga may have just added another key weapon to its arsenal of social media marketing tools – not to mention the amount of star power that A-list celebrity Omawumi brings to the table.
Anyone caught the Hitler video on….?
