Nigeria’s biggest online retailer, jumia.com.ng is set to dazzle Nigerian fashionistas with the country’s first ever Instagram Fashion show tagged “Reinvent” that went live earlier today on their newly launched Instagram account.
During the Reinvent fashion show, Jumia Nigeria will be showcasing its topmost fashion brands and outfits ranging from tops, dresses, formal/casual wares, shoes etc. It is going to be a showcase of the best of fashion in Nigeria from the foremost online retailer with undoubtedly the largest assortment of fashion brands. The event will be organized like the popular runway shows where top models will be clothed in Jumia outfits but this time and for the first time in Nigeria, it will be held on the popular picture sharing social media site, Instagram.
Speaking about this event, Raphael Afaedor and Tunde Kehinde; Cofounders of Jumia said that “Reinvent is another novel initiative from Jumia to showcase our wide array of top quality and world class fashion brands available to all Nigerians. Following the 500k milestone we achieved on Facebook and other strides we have accomplished on other social media platforms, it was expedient for us to explore other social networks and as a company that is keen about ingenuity, we decided to launch our Instagram account with this fashion show to allow Nigerians around the world view our latest and best fashion items from the comfort of their homes.”
Re-iterating this, Wale Adetula, the Head of Offline Marketing at Jumia Nigeria said “As a company that has led the pack in innovation and excellent customer service, we couldn’t think of a better way to launch our Instagram account than to host Reinvent; something that has never been done before in Nigeria. We would like to use this opportunity to implore all Nigerians to join us on Instagram and be part of history.”
About Jumia Nigeria
Jumia.com.ng, is the leading and most trafficked e-commerce website in Nigeria selling a broad range of products including fashion, consumer electronics and home appliances, mobile devices, books, baby’s toys and gifts, fragrances, beauty products, games, and event tickets. More information jumia.com.ng
