MAINONE Cable, a leading cable operator in Nigeria, has announced its Partnership Advantages Programme (PAP). This is aimed at introducing a radical pricing strategy into the Nigerian market to encourage more uptake of bandwidth subscription below 10 megabits per second. This is one of the firm’s strategy of providing pricing incentives to customers aimed at increasing their volume of business with MainOne.
Speaking at the launch of the company’s PAP in Lagos, Funke Opeke, MainOne Cable CEO confirmed that customers were not experiencing the expected reduction in prices since the cable landed, adding that the firm had continued to receive inquiries from end users about direct connectivity to the MainOne platform. MainOne seeks to provide pricing incentives, marketing and support benefits to its partners. The new initiative will allow Internet Service Providers (ISPs) and operators to increase subscription.
The end users are expected to benefit ultimately from this as competition intensifies due to the rise of submarine cable infrastructure. We currently have SAT3, MainOne and Glo-1 underwater cables in Nigeria and these will go a long way in curbing the country’s lack of Internet access. It is also expected that the West African Cable System (WACS) – an initiative operated by nine countries (MTN inclusive), will further drive down the wholesale price of the bandwidth.
Source: IT News Africa
