Facebook rolls out ‘Offers’ service

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Facebook is in the news again after announcing its pending acquisition of Instagram, the company is due to begin to roll out its “Offers” service for all business pages this week. This Offers service will allow a business to place special offers in the feeds of customers who have previously “liked” that business. The offer will be accompanied by a “Get Offer” button that will deploy an email to the email address associated with the customer’s Facebook account. This email can then be printed out or shown to the business in order to redeem the offer. Offers can also be redeemed by customers directly on their smartphones using the Facebook app.

Facebook has aggressively been creating new features for businesses and advertisers in recent months. The company had explained the Offers service at the end of February in their fMC Live Keynote address to investors, marketers, and businesses. In that presentation, Facebook revealed new tools for businesses to use their Facebook pages to promote more advertising. It also announced it would be putting advertising into the Facebook app for smartphones.

Facebook’s Offers service was initially available only to Facebook’s managed advertising clients. Facebook’s Help Center had a page up for “best practices” when using Offers, but the service remained exclusive. This page was recently updated and now contains a plethora of information for Facebook users, business page administrators, and those who want to design Offers.

The Facebook Help Center page has a video explaining how Offers works. It is directed toward Facebook users and encourages them to “Like” businesses, brands, and organizations in order to receive more offers. This is a plus for new and emerging businesses who are utilizing social media especially Facebook to help grow their business


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