Startup Stories: Yarning “The Rubiqube” Way

When Mobiqube bought Yarnable for an undisclosed fee last year, there was two major questions on everyone’s lips: “Why?” and “What next?”. Muktar Oyewo is the young CEO of Mobiqube and shares some insights.

Mobiqube has been working on Yarnable. They are hard at work upgrading the backend of the site before starting a new massive campaign for the service. They describe Yarnable as a micro discussion site, but many see the service as yet another Twitter clone which leads to questions such as “How exactly is Yarnable different from Twitter?”

What is next for Yarnable?

Yarnable allows people to have full discussions via the boards which are neatly sorted into various categories. Some people suggested they reshuffled the site. This means bringing the forums into main focus and de-emphasize the yarns but Muktar says they don’t think that is a smart idea. It is far more easier to simply login and post a yarn than start a discussion or continue one. That takes more effort, Muktar explained further.

Either ways, I feel whoever enters the forums/discussion space is actually going head-to-head against Nairaland – Nigeria’s largest discussion forum site. That itself is an uphill task.

MobiQue’s flagship Product

Muktar, however, feels otherwise. He would rather talk about Mobiqube’s flagship product – The RubiQube. RubiQube is as an app for apps. It is a single app that gives you access to numerous content from others. For instance, a site like oTeKbits can create an app inside RubiQube for readers to consume our content. The inspiration to build this came from Snaptu, the Israeli startup Facebook bought for an estimated $60 – $70 Million around March last year.

“I’m a fan of cloning” Muktar says proudly. He is proud to say anywhere that his product – Rubiqube – is a clone of the initial Snaptu App. He believes true innovation starts by cloning something existing, you copy, modify and paste into your own environment. The top Startups in Nigeria at the moment can all be said to be clones of popular solutions from around the world. He is not even shy to include the likes of DealDey, Jobberman, iROKO and Nairaland in this group.

What is RubiQube’s business model?

RubiQube’s revenue model is basically ads and in-app purchases. According to Muktar, the company is already in talks with some mobile money companies. The company see this as a great incentives for developers to use the platforms to showcase their products.

Muktar says he doesn’t like the idea of charging for apps. “How will users pay you for an app they don’t even know they need yet?”, he wondered. It’s much better to let them have it for free and then you can generate revenue from them as they interact with your app. Interested in knowing what RubiQube has to offer, click here.


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