Editor’s Note: Brianne is a blogger by profession. She loves writing, reading and travelling. Besides this she is fond of luxury cars and wishes to own a Mercedes-Benz CLK GTR one day.
Till a few years ago, jobs as social media specialist and social media marketing manager were rather unheard about. Thinking about managing these kind of jobs from home was an alien concept. Times have changed though and with every 13th person on this planet hooked to social media websites as Facebook, social media has randomly transformed itself into a medium through which money can be earned.
Money That Can Be Made
Is making money through social media a reality? If this question troubles you, the answer is a yes. You would be surprised to know that social media specialists in United States are making around $30,000 to $70,000 per year. One is not required to work full time with the company and most people who are working find time to manage their usual jobs and simultaneously find time to make money from social media websites too.
The ability to make money from these social media websites vary as per the person’s profile and depends largely on the ability of the person to find work and contribute adequate time.
Have A Professional Approach
Just having a social media checklist and having Google plus, Twitter and Facebook accounts will not help. Being a social media manager calls for lot more than just maintaining presence on the social media. If you check around you will come across hundred’s of profiles that will have random posts, random likes of their activities and pictures of their friends.
If maintaining professional presence on social media is your calling, you need to do a bit of cleaning up. Have a professional approach and market yourself in true earnest. Social media is a powerful medium to earn and gain and in case you adopt a professional approach things will work in your favor.
Maintain Presence on Multiple Platforms
If you wish to boost the company’s online presence, the need to be proficient on distinct social media platforms is all the more important. Build a strong online presence on each of the social media websites and be active on all of their platforms.
Post meaningful content and reply to every query generated. You never know which of these may turn out into a business dealing that can help you make a fortune in the long run.
Use technology to your advantage and if you are into business of making money from social media using software as Hootsuite can work wonders for you. The software makes it a child’s play to maintain social media accounts and you can manage and plan your time between different social media websites , thus using them to the best of your advantage.
Building a powerful resume.
As social media is a new and developing field, no one can claim to be using it since long. This will work in your favor as there is little competition in the field. Build up your profile and display it accordingly on the social media websites. Those with a degree in marketing can specially benefit from this medium as they can integrate their learning in an organized way into the profile. This will ultimately result in helping one build a strong profile, thus having a better chance of succeeding professionally as a social media manager.
Navigating the field
The work profile of a social media manager is such that they can work from home. However, this does not mean that the task is easier to manage. With competition increasing by the day, the job of a social media manager is not a laid back job. A highly competitive field, social media management requires one to be tech savvy and abreast with developments that emerge on a daily basis.
Task as a social media manager
As a social media manager one can have multiple task to perform. However, the monetary returns are great, if a professional attitude is maintained. One can fit in a range of roles that range from simple management to social media marketing planning. One needs to post engaging status update messages on Facebook tweet some interesting stuff, manage the Twitter inbox, reply to posts and interact with and build audience.
Additionally, you will be required to delete spams and reply to comments. All this requires one to be abreast with developments in the field and work with utmost professionalism. You may also land up with assignments as doing some consultations for clients and conduct PPC campaigns.
Social media management has turned itself into a full time profession and with talented youngsters from various educational backgrounds taking up social media marketing as a profession, things are brightening up.
