Editor’s Note: Feyisayo Adeyemi spends time observing and exploring the intersection of Arts and Technology. He believes it is essential understanding that technology is a vehicle for arts; technology is arts. You can follow his site – nantygreens.com and on twitter @feanad.
Facebook recently prompted me to update a page I manage. This happened after I read about Facebook updating page insights. This update would be delightful for Facebook page managers and marketers.
For page admins, the update has a more comprehensible design with a clean dashboard that makes it easy to get useful data about your page. With the update, admins can see stats about how fans are interacting with their page during the week. Introducing an ‘engagement’ feature, admins can now break down data into post clicks, likes, shares, comments, ad even negative feedback. You can also filter down to individual posts, know the reach of each post and see how fans interact with the page.
What excites me about the Facebook page insights update is the post section on the dashboard. There, you have insights into when fans are online. You can also know what content your fans interact with most and the time they are most active on your page. With these stats, you can concentrate on developing relevant content for your audience and posting the content when your audience would be available to consume it.
This update is not yet available for all page admins but with time, everyone will get a feel of the new features.
