Exset, a broadcast technology and solutions company and the pioneers of TV ecosystems for emerging markets, has revealed how its Digital Monetization System (DMS) will assist governments with vital information dissemination across Africa as governments work towards achieving the United Nations Millennium Development Goals (MDGs).
Governments across Africa have been striving to make sure that they are able to attain the UN millennium development goals established to encourage advancement by improving social and economic conditions in the world’s developing countries. The are eight MDGs in all and they include: eradicating extreme poverty and hunger, achieving universal primary education, and eradicating malaria and other diseases among others.
Attaining these goals continues to prove challenging for many countries with governments eager for methods that increase knowledge about, and the reach of, their development programmes. Digital Monetization System (DMS) has been designed to allow information dissemination via TV screens, using interactivity, to populations while also monetizing the process at the same time. This will help facilitate lifestyle improvements via a more informed society and healthier lifestyles.
According to Rahul Nehra, Global Head of Sales and Marketing at Exset, “One of the key tenets of the Millennium Goals – and one of the key challenges that governments face – is information dissemination to empower populations. This requires digital networks and the monetization of those networks to facilitate this reach.
As the International Telecommunications Union has recognized, the migration to digital broadcasting in emerging markets is about so much more than digital broadcasting. This is the value of Exset’s Digital Monetization System – it provides a complete, monetized ecosystem to create platforms that use existing TV screens as the way of reaching populations.”
In Africa, the TV screen is the most effective and low-cost way to reach millions of people on the other side of the digital divide. The DMS powered Africa Page provides a gateway to the world of vital government information services (health and education for example) allowing populations to benefit from essential information that was otherwise unavailable to them.
This will help them to become more enlightened and exposed to what is happening in the outside world, and this can hasten the achievement of the UN Millennium Development Goals.
[image via Flickr/ Jeff Belmonte]
