Exset, a Netherlands based broadcast technology and solutions company responsible for pioneering TV ecosystems for emerging markets, has today officially announced the launch of its Digital Monetization System (DMS) in Africa.
The Digital Monetization System (DMS) is an award winning solution developed to bridge the gap between technology and value added services. The DMS will facilitate the transformation and monetization of television platforms across Africa thus closing the digital divide.
The Africa Page is a new and unique way of increasing operator revenues in value-based digital television networks
The DMS is designed to power Africa Page, a new and unique way of increasing operator revenues in value-based digital television networks, thereby creating an interactive digital service for broadcast television networks like DTT/DTH across the Africa region, especially in regions where internet/computer penetration and literacy levels are low.
Across Africa, TV is the most effective and affordable way of reaching out to populations on the less favourable side of the digital divide. Africa Page creates a gateway for the world of information services such as magazines, health/education government information, teleshopping, entertainment and games to reach TV consumers. This empowers consumers by increasing their knowledge and interaction with the outer world thus giving them a sense of belonging to the society.
Rahul Nehra, Global Head Sales and Chief Marketing Officer of Exset, said: “The digital divide is a very real economic and socioeconomic issue and DMS is now a key weapon in tackling it. DMS is not about television but about digital transformation.
By providing new revenue streams through interactive public services and interactive advertising revenues, the Africa Page allows operators to provide services to populaces that have so far not been able to receive or afford them. It also facilitates the rollout of free-to-air systems by providing alternative revenue streams. The model proposes to drive revenues to the extent that the digitization process becomes self-financing in three to five years.”
The consortium that Exset establishes will vary in detail from deployment to deployment. It is a 360 degree approach and every element of digitization is included – from the technology to the business services required for its management and monetization to key content suppliers including government and education updates, teleshopping, and local services to name a few.
This will bring an unparalleled, yet affordable, experience to the developing countries in Africa.
[image via Flickr/ Funky64]
