Vytautas Paukstys, Chief Executive Officer of Eskimi, recently disclosed that, for the last 3 months Eskimi’s been working on the tools for mobile money operators to acquire customers through social media and mobile web, and can announce the successful launch of the mobile money marketing platform that can be used to acquire customers for mobile money operators.
Eskimi customer acquisition platform asks the users to enter the information needed by the KYC requirements such as name, last name, address, mother’s maiden name and phone number. The platform has mobile number confirmation systems or they can be already performed on the mobile money operator side.
“Eskimi has a unique offering as we know our customers very well. That means that we can not only deliver quality customer acquisition campaigns, but also target the campaigns to the segment mobile money operators need. We can ask customers about their current preferred payment methods, target the campaign messages by age, location, education levels”,- Vytautas.
Customer acquisition is not enough
According to Vytautas Paukstys, the main challenges for mobile money operators of course starts from customer acquisition. With the number of licenses issued, mobile money operators will face fierce competition for channels to grow their customer bases – both online and offline. However, after the customer base is acquired mobile money operators need to work on their usage, activity and retention. This needs quality services that can be offered through mobile money. Currently the offering is still very poor.
Eskimi will integrate mobile money payment services for Eskimi virtual services to provide instant services for customers to buy and test their new payment option.
Creating m-commerce marketplace to help the cashless Nigeria project
Eskimi also invites music, movie, mobile content industries to join the initiative and create more services that can be sold on the mobile platforms through mobile money creating an ecosystem for new customers that start using mobile money. By offering a wider range of services accessible through Eskimi, there are plans not only to increase the value to end-users, but also help Nigeria’s cashless initiative by educating people to use safer and more innovative ways of payment.
Eskimi just reached 7 million customer mark, becoming the largest mobile social network to meet new people in Africa. Eskimi has half of its audience from the largest market Nigeria. Eskimi is currently recruiting sales team in Nigeria and Ghana, also expanding in other African markets.
