iROKING, one of Africa’s top music site announces that is has joined forces with one of the continent’s leading mobile social networks, Eskimi, to bring the very best African artists, directly to users’ mobiles. The new site, music.eskimi.com is for the exclusive use of Eskimi’s millions of users, more than 5 million of which are in Nigeria. Registered Eskimi users can download tracks from iROKING’s catalogue of 35,000+ tracks from over 400 of West Africa’s top recording artists, directly onto their mobile via music.eskimi.com.
The new mobi site, designed exclusively for Eskimi by iROKING, is an awesome and totally seamless experience for subscribers, who will be able to play their favourite Afrobeats songs and share to their Eskimi friends. Eskimi users can also chat with their friends whilst downloading tunes from iROKING superstars such as PSquare, Iyanya, Flavour and Bracket, thanks to an integrated header that shows new messages and alerts.
Adi Nduka-Agwu, Head of Business Development for iROKO Partners says: “Eskimi has built a huge, online social network of people who chat about and share absolutely everything – gossip, news, music – which is where iROKING comes in. We can provide Eskimi users with free and legal downloads from the continent’s biggest stars, via a dedicated mobi site that works in perfect harmony with what they’re already accessing on the Eskimi platform”.
Vytas Paukstys, CEO of Eskimi says: “We are extremely happy to add another entertainment category for our customers. Eskimi users already spend an hour per day in Eskimi and this partnership with iROKING will increase this even more. This new category of mobile music will also open new sponsorship opportunities for Nigerian brands”.
iROKING is West Africa’s number one music distribution platform, with over 35,0000 tracks from 400+ artists. The company also manages the YouTube channels of over 80 artists, delivering 15 million video views on average a month, with over 130,000,000 views across its pages.
ESKIMI is one of the largest social media platforms in Africa with more than 10 million customers. Nigeria is the largest market with more than 50% of all Eskimi users. Eskimi serves more than 1 billion impressions per month and enjoys average one hour user spend time per day. Eskimi is also known to deliver unique brand engagement marketing.
About iROKING
iROKING launched in 2010, iroking.com has over 35,000 songs from over 400 of West Africa’s biggest recording artists. iROKING is successfully reorganizing Nigerian music distribution via iROKING.com, YouTube, iTUNES and Amazon. In August 2012, iROKING announced that the music platform had registered 100,000 users and October 2012 saw the launch of a mobile site for iROKING, where registered users can listen to and download any of the 35,000 tracks on the site from their Feature phones.
About ESKIMI
ESKIMI is one of the largest social media platforms in Africa with more than 10 million customers. Nigeria is the largest market with more than 50% of all Eskimi users. According to Opera mini report, Eskimi is a No.2 mobile destination in Nigeria overtaking Yahoo and Google. According to 2012 Google trends, Eskimi was TOP10 trending topics at Google Trends overtaking Facebook. Eskimi serves more than 1 billion impressions per month and enjoys average one hour user spend time per day.
