Editor’s Note: Marnie Bennett is a writer/blogger. He loves reading nonfiction and is very active on social networking sites. Check Marnie Bennett profile here.
Modern trend of business is purely an online commercial one with amazing social networking sites. Main point in approaching them is that they are getting applied with new and cost effective means in executing business. Instead of appointing a marketing person and promoting business, nowadays trend is towards outsourcing social media to an outside agency. Let us see the important points during outsourcing social media.
Control
Outsourcing work is a good concept but still business owner should have full control over it or at least they need to oversee the works that are getting done. Outsourced experts are having more knowledge and tech savvy persons in terms of content management, SEO; social media etc., but at the same time business owner need to oversee that whether those qualities are properly getting applied to their business.
It is the responsibility of the owner to have a testing person additional to developer in order to test the quality of web page across all browsers, blog comment get addressed properly according to the business needs, whether the given comments or flash news incorporated into the correct location in the website etc., Trust is an important medium in online business and hence while outsourcing it is always better to have a third eye over the outsourced persons or else can make friends, relatives to be the outsourcing persons in order to win and sustain the business.
Brand Management
Branding is required for any business and that in online business using social media; they represent the voice of company. Customer service is the right place from where one can improve their business. Like how one put effort in setting up the brand management, need to keep an eye over outsourced agency in understanding brand name, voice, history, product and demographic.
Facebook’s likes, Twitter’s tweets, Google+ shares etc., are the determining factors to make a website to gain rank or lose rank and get displayed in search engine results. Any comments that get badly represent via them, makes the business story ultimately go wrong. Hence on the owner’s behalf, whatever statements going out from social media determines the business path. Owners should be careful in delivering their messages and should continuously check whether the messages represent the brand only getting posted in the social media sites.
Information flow To Social Media Manager
Social media is meant for any kind of business i.e. it can market a tutor website, shopping website, research website etc., Hence Social media people always have the broad knowledge on SEO in terms of keyword, content management, price per click etc., But they do not actually know the business tactics and it is not mandatory for them to be an expert especially if they are fresher’s.
So while outsourcing, it is the responsibility of business entrepreneurship to give away the necessary details about their business, their company, their demographic spread etc., Moreover security concept has to be enforced and need to check frequently that in any way the outsourced channel should not lead to pornographic sites or hacking etc., via back-links or price per clicks. Having a trustworthy person as their social media manager will be helpful for entrepreneurship.
In Conclusion
Outsourcing is good as well as it puts additional responsibilities for entrepreneurship in keeping their business safe and secure through social media. It is good to outsource when the volume of business is huge and spread across different localities and in each area; their trustworthy members are sitting to overlook the social media persons.
