The Jaiye Jaiye star, Wizkid took to social media to fulfil his duties as a brand ambassador to largest telecom company in Nigeria – MTN. Wizkid does have one of the biggest social media foot print on the African continent and covers popular platforms including: Facebook, Twitter, Instagram, and recently Google+ and Blogger.
Having been following his activities on these platforms, one can say he does a good job in managing his online presence, engaging with fans especially on Twitter and Instagram – and this is no surprise as those are the easiest to use with such a mobile lifestyle.
Breaking From The Norm
Brand ambassadors, especially musicians, are often known to perform at promotional shows and make appearances at launch events, but Wizkid took to Twitter with hashtags including #MTNNigeria, #MTNLoudInNaija to give free airtime to his followers. No doubt that caused a lot of excitement and some of the hashtags trended.
Taking it up a notch, the artist posted on his Google+ page that he would be doing same on Instagram but guess he did not think that one through as he headed back to twitter. This makes sense as he would have to make photos of video capturing the airtime PINs before sharing on Instagram, whereas he just enters them as text on twitter. Interesting to note that Facebook was left out of the action, even with the artist’s page holding more than 800,000 fans.
Happy Wizkid Fan, Happy MTN Fan
Another interesting outcome is brands traditionally pay a lot of money to celebrity ambassadors who in return build following for the brand, but using social media also sees Wizkid grow his own following, as everybody wants free airtime and will not mind clicking the follow button on his Twitter and Instagram page. Perhaps MTN did not even get a single subscriber on any of their social network, but some WizKid followers not on the MTN network may have just gone out to get new sim cards so as to enjoy the freebies.
>> wow!! >> RT @codeberg: @wizkidayo thanks I got 23k you made my day #MTNLoudinNaija #WIZKIDMTN pic.twitter.com/jfDvCJglwo
— Wizkid Ayo Balogun (@wizkidayo) November 6, 2013
Appreciation kept streaming in to signify a high level of engagement, and even a particular tweeter sent a screen grab after winning N23,000 worth of airtime.
No Such Thing As A Free Meal
As to what people will do with the free airtime they got, Wizkid recommended getting Caller Tunes including Jaiye Jaiye, The Matter, and Caro, all distributed by none other than MTN, while the rest definitely go to the usual culprit: voice calls, SMS, and data. Talk about circular cash-flow.
Get Jaiye Jaiye as ur RBT..text 031714 to 4100..MTN! thanks.
— Wizkid Ayo Balogun (@wizkidayo) November 7, 2013
What are you thoughts on Wizkid-MTN approach?
