Think Luxury. Think Lamborghini Smartphone And Tablet

Lamborghini the famous Italian car manufacturer founded by Ferrucio Lamborghini has launched its own Smartphone. When I saw this, the first thing I did was roll my eyes and wonder. When you hear the name Lamborghini, the next word and images your brain processes is, Luxury.

Is the luxury they are bringing to the deck like that of the Blackberry Porsche which was launched last year and retails between N349,000 to N380,000? The BB Porsche can be seen in the hands of celebrities and big boys and girls. But why pay for luxury when you can’t get value for your money? The Porsche has been reviewed to be no different from the Bold 5.

What am I getting at?

The Lamborghini Smartphone and Tablet have been revealed to be ridiculously over priced with sappy features but comes in an attractive case. Well, the people in the advertising world will say it is all about Branding. What is the Lamborghini brand bringing to the table. The features are listed below.

The Lamborghini Android Smartphone

2.3 Ghz Qualcomm processor
Android 2-3
3.7 inches screen and a resolution 800 X 400
2 cameras, 0.3MP and 5MP
Attractive case
Retails at 2,760 USD

The Lamborghini Tablet

1.2Ghz Qualcomm processor
512MB RAM,4GB internal memory with an SD slot
2 cameras, 2MP and 5MP
9.7 inches screen with resolution of 1024 X 768
Android 2-3
An attractive box
Retails at 2,291 USD

Do the math with the current declining rate of the naira against the dollar – say N162 for USD$1.

Why pay more for a product with archaic features? At this rate I hope we won’t be seeing ranges of phones by Toyota and Mercedes.

What do you think?

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