Nigeria’s first full service Public Relations Consultancy, The Quadrant Company, has launched a business portal to link people searching for up-to-date information on businesses and organizations in Nigeria. The portal called Qlichy.com, seeks to expand opportunities for organizations, by maximizing their digital presence while reaching consumers, stakeholders and other businesses in a unique and cost effective way.
Qlichy.com will also serve as a platform for business and industry leaders to lead thoughts in their various sectors, public discussions on current issues and publicizing of News and Events on brands in Nigeria.The business portal serves as a Business Intelligence solution which will revolutionize the Public Relations industry and take full advantage of the potential of the cyberspace in Nigeria.
Speaking on the development, the Managing Director of The Quadrant Company, Mr. Bolaji Okusaga said that the Qlichy Business Portal is the first in a line of Business Intelligence solutions that will change the face of business in Nigeria. The Qlichy portal will afford anyone looking for current information on businesses to get what they need fast and easy. It also provides a thought leadership platform through which brands and corporate bodies can talk about industry issues and ideas. “Qlichy is a cross between a social network, a business directory and an E-commerce platform”, He said.
Mr. Okusaga also noted that the changing dynamics of media in Nigeria is one of the factors that necessitated the development of the platform. According to him, “the world is going digital even though traditional media is still relevant at the moment, the future lies in the online media.”
“About 10 years ago, the Television was the most consumed medium in the world but today, the internet has dethroned the Television in terms of media consumption. Today we have internet television on demand, youtube, internet radio, social networks and so much more”, He said. The opportunities for business are evident and as an industry leader, we are keying into these prospects.
Apart from the business directory, the portal also features a social forum, news and events segment and a platform for thought leadership. The portal is currently in the beta testing phase and will be fully operational in 2013.
