Twitter trademark “little blue bird” just got a makeover. In a video, the social network unveiled the sleeker design. It’s the third time the bird has gotten a face-lift.
Gone are the bird’s head feathers. The new logo also sports pointier wings and is slanted upward. Most noticeably, a darker shade of blue fills the bird, which was originally named after Hall of Fame basketball player Larry Bird but now is just called “Twitter.”
The new bird grows out of love for ornithology, design within creative constraints, and simple geometry – says Twitter’s creative director Doug Bowman. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends.
In Twitter’s guidelines for using its brand and trademarks, the company listed several dos and don’ts:
- “If you’re an advertiser using any one of our official buttons, these will automatically update today. There’s no action required on your part.”
- “If you’re currently using any other Twitter ‘t,’ bird, or other similar marks on your website and marketing materials, you’ll want to update those icons with the new correct assets. ”
- “Inspired by a brand focus on simplicity, the new #Twitterbird also reflects our goal to transcend borders and reach every person on the planet with our service. Use our brand update as an opportunity to reassess how you’re promoting your Twitter presence to grow your followers and increase engagement.”
- Use speech bubbles or words around the bird.
- Rotate or change the direction of the bird.
- Animate the bird.
- Duplicate the bird.
- Change the color of the bird.
- Use any other marks or logos to represent our brand