If you had to guess which app attracts the highest in-app purchases on the Google Play store, you’d probably give it to the usual suspects; Candy Crush, FIFA 14, Angry Birds, Football Manager…. However, the current top grossing app on the Google Play store in Nigeria is popular televangelist, Pastor Chris’s Digital Library app.
Pastor Chris Digital Library, launched in July of 2013, is a platform for users to purchase audio and video messages by Pastor Chris. Prices for content range from around $2 to $9. Seeing as payments are processed by Google Wallet, it’s not exactly a surprise that it’s the top grossing app. If you already pay for stuff on the Google Play store, you’re always just one click away from purchasing audio and video messages from Pastor Chris’s collection. You kinda have to wonder, why haven’t the likes of Spinlet tried out this payment model? It’s easy and convenient for the user and recurring payments are a breeze to implement.
