Editor’s Post: This was a guest post by Rich Gorman veteran in direct response marketing and advertising.
Social networking sites have become incredibly popular among the web users not only in developed nations but all across the world. The social media keeps you connected in many ways, which were not present previously.
It has become a tangible platform for bloggers and writers to promote their ideas among a wide spectrum of people. But these platforms could be a real time sink if you are not careful about handling these sites properly. So, you need to know how to deal with social networking sites for promoting your blogs. Let’s find it out:
Facebook is among the most popular social networking site in this domain with a staggering 750 million users all across the world. While dealing with these sites for your blog promotion, you can post the blogs over your personal wall and over your business page. If you have comprehensive networks of friends who are genuine, you could certainly think of posting your blog posts directly over their walls too. Take a step a bit further by carrying out a research about other brands of your niche area. Check whether they allow users to post their links over their walls. If you are allowed, don’t miss this chance to post blog links over other brands of your niche area. If they have some discussion boards, you can think of leaving some good comments along with your blog link.
In the very same way, Twitter also gives ample amounts of opportunities to promote your blog. You can tweet out your blog post titles with a link for your different followers. You can also think of adding one or two relevant hash tags in front of any keyword in your blog title. This will help you in making your posts more visible before the Twitter users during their search efforts. If you want to try some advance level steps, consider doing a research over Twitter to check about the different relevant topics people are discussing over these platforms. If you come across similar discussions, you could answer a couple of queries to make the interaction interesting over the Twitter feed.
Google Plus
Though this social networking site is new in this domain, yet it has gained popularity among the users for many reasons. Here, you can post different blog posts over your Google Plus stream. Unlike the Twitter, Google Plus too supports hash tags while you post over it. So, while doing this, keep in mind that your posts get more public visibility. You can link your blogs to Google Plus; this will help all the bloggers and writers having Google + accounts to get in touch with you. Add them into your circle along with tagging them with thanks or appreciation message. Lastly, you could also post links over the ‘Recommended links’ area over your profile, which will help you in getting added traffic along with getting some jump in your search engine rankings.
This networking platform too offers you to promote your blogs to LinkedIn users. If you have a good quality blog, you can think of putting the link in your ‘Publication Tab’ found in the profile area. This will help you in generating quality backlinks for you along with roping in your target audiences in pursuit to check your work. Also, you could become an integral part of few effective blogging groups found over LinkedIn. This will help you in connecting new bloggers, writers and readers thus promoting your blogs to a great extent. Lastly, install an application called BlogLink over your profile and reap more benefits to promote your blogs over LinkedIn.
Final word
While dealing with social media for promoting your blogs, make sure you avoid behaving like spammer by trying the above steps too many times. So, try these steps for different social networking sites with consistency and patience to reap your desired outcome without actually going overboard.
