In a bid to continually improve banking services and ease customers’ experience, FirstBank is set to change the way consumers and merchants facilitate payment for goods and services using social and digital media.
FirstBank in conjunction with 3AL has built a portal to provide various services which include retail, insurance products and e-ticketing solutions. The portal, 3AL is Nigeria’s first social commerce channel which has ‘Social Media’ and ‘E-Commerce’ functionalities. With its social media functionality, businesses can interact with potential customers while its E-Commerce functionality enables online ordering and payment for goods and services.
The 3AL portal which is a self-service tool also enables businesses set-up their online store, upload their products and interact with potential consumers. Online payment is processed by FirstEConnect, a robust payment gateway deployed by FirstBank which enables secure payments for goods and services through the use of all payment card types issued in the market today as well as enabling online ordering of products which will be delivered to the doorsteps of customers.
According to the Head, Technology and Services, FirstBank, Mr. Akin Fanimokun the Social Commerce portal will be a meeting hub for businesses and SMEs who wish to showcase their services online; shoppers who desire to buy goods at discounted prices and individuals who love interacting and networking with friends and loved ones from all locations in Nigeria and globally.
The team at 3AL are pretty excited about this collaboration, and we’d sure be looking out to how this pans out. No doubt the partnership with a major player in the financial transaction space such as FirstBank gives a boost in the effort of the startup to really build critical mass.
