Etisalat Group partnered with UrFilez, an international digital music provider, to roll-out a music streaming app across the Etisalat operations in 18 countries. The first phase of the project will be roll-out in Nigeria and Tanzania. The Music App is available on multiple platforms and devices, including iPhone, BlackBerry and Android phones. The app can be downloaded from online stores such as Apple’s AppStore, Android Marketplace and UrFilez.com.
The app is mainly targeted at the youth demographic, which in emerging markets is covered by Etisalat. According to Etisalat group Chief Commercial Officer “In most of emerging markets, people under the age of 25 make up 50% or more of the total population. That means fresh and cool content and applications are on high demand via mobile, audio and video entertainment and social networking.”
According to Informa Telecoms & Media, Etisalat had 9.7 million subscriptions in Nigeria and 2 million subscriptions in Tanzania as at 2011.