Writing on Twitter, Google’s senior vice president of mobile Andy Rubin said: ‘There were 3.7M Android devices activated on 12/24 and 12/25.’ With an average of 1.85million activations per day across Christmas Eve and Christmas Day, this meant Google’s operating system more than doubled their usual daily rate.
Apple also did well over the festive season and, according to independent mobile analytics firm Flurry, a total of 6.8million new Apple iOS and Android devices combined were activated on Christmas Day.
The overall Christmas Day figure shows an increase of 353 per cent on the average rate of activations in the first three weeks of December, and a 140 per cent increase from the same day last year.
It appears plenty of the devices were put to good use too – with an estimated 242million apps being downloaded on Christmas Day alone.
According to Flurry’s report, the peak time for app downloads was between 7pm and 10pm – the traditional ‘downtime’ on the 25th after the present-opening and food eating has largely finished and the family sit down in front of the TV.
This prime time for those playing with their new devices could go some way to explaining the slump in viewing figures for Christmas Day programming experienced by the major channels, BBC and ITV.
Credit to Metro UK.