Afroes recently announced that they have decided to utilize next week’s Mobile Web East Africa 2013 conference, organised by UK based company All Amber, as a platform for the official Nairobi launch of Haki: Chaguo Ni Lako or Justice: The Choice is Yours, a mobile game that they have designed in conjunction with the Tuvuke Initiative for Peace to inspire commitment to peace and tolerance among young Kenyans who play the game.
The Nairobi Launch press conference will be scheduled for Thursday 21 February at 15.30 at the Southern Sun Mayfair. Afroes is a digital content development enterprise committed to designing and delivering gamified mobile applications to inform, educate and inspire Kenyan youth. The Tuvuke Initiative for Peaceful and Fair Electoral process is a country-wide movement anchored in the desire for Kenya to maintain peace, cohesiveness and tolerance during the upcoming elections.
Mobile Web East Africa is the leading mobile focussed conference in East Africa. The third edition of this prestigious event takes place at the Southern Sun Mayfair from February 19th through 21st and will bring together 140 of the leading players in the mobile space.
HAKI: Chaguo Ni Lako is designed to inspire the users through critical information placed in a fun way on a mobile phone, encouraging dialogue and contemplation about the contentious issues on forms of leadership; the rights and responsibilities of Kenyan citizens; access to and distribution of productive resources; and of livelihoods. Haki challenges the user to reflect on the choices they make and the consequences of such choices on peace in Kenya.
The campaign will be focused on ensuring that millions of young Kenyans (between 18 and 35) are encouraged to make a commitment to peace and tolerance and also raise their hands to the Tuvuke slogan NIMEJIANDIKISHA! The game is available on both Java and Android platforms enabling users with low-end feature phones and smart phones alike to access the game for free. The game will be available at afroes.com/haki2
