2go has become leading social networking app in Africa, especially Nigeria with about 9 Million active users which is currently more than Facebook and Twitter users. I ran into Marc Herson, COO of 2go at Nokia World here in Abu Dhabi and we discussed a little of 2go’s operations and development in Africa particularly Nigeria.
Marc explained that 2go is now ready to go global by being available in India and then the rest of the world. Having the app on the Nokia and Windows Phone platform is definitely a step in the right direction and one can only watch the adoption rate go up the charts.
On Religion and Flirt Trends
I asked Marc of the most used chat rooms in Nigeria and I wasn’t surprised when he told me Flirt and Religion (Christianity and Islam) are the most used chat room. South Africa is behind Nigeria as regards users on 2go with 1.5 million users while Kenya comes in in third place 100,000+ users.
Marc was patient enough to take me through the 2Go Android app which has more than 500,000 downloads with a lot of chat rooms.
Marc explained that 2go never did any major advert until recently with the partnership with Nokia. Ah, it now makes sense why he is here at Nokia World, Abu Dhabi.
BONUS: 2go – The Mobile Social Media App Taking Africa by Storm
