Yesterday I gave a recap on the first day of Social Media Week in Africa. Today’s events were more awesome. The first I attended was “Music for the Masses” where Eskimi CEO, Vaytas and iROKING CEO, Mike Ugwu explained how they teamed up to put music in the hands of every African. The session was moderated by Nubi Kayode of OTEKBITS.
Eskimi is a mobile social network with more that 10 million registered users and up to 5.7 million of which are Nigerians, making them bigger than Facebook users in Nigeria – 5.3 million. iROKING on the other hand, is Nigeria’s leading online music distribution company. You can catch up with tweets from #SMWmusicformasses or #SMWLagos on Twitter.
Smartverting was next with the topic “Big Data and Social Media Marketing” and the session was hosted by Bloovue. The panelist consisted of Bankole Alao from Etisalat’s Digital Marketing department; Oyinlola from the Guinness VIP and Ricardo Webb, Nokia Social Media Strategist, did justice to the topic as they explained how they use data to help their organizations, and how data can also be use to evaluate real time problems in creating solution.
Editi Effiong moderate the session and Seyi Taylor did a Bloovue presentation to round up the event at Porsche center, Lagos. You can also catch up the tweets from the event from #SMWBigData.
We – Nubi, Clive, and I, all moved to Co-Creation Hub at Sabo Yaba, where OTEKBITS and Co-Creation Hub hosted “Social Media for Startups: Building and Engaging Your Online Community”.
Tunji Elesho of Co-Creation Hub started the evening by introducing us to the hub. Kayode Adelola and Nubi Kayode gave a presentations to enlighten the audience on how to use and leverage on social media, and the Nokia crew later took the floor to discuss how Nokia is working with developers and startups, using Pledge 51’s Danfo as an example of the evening.
The Nokia crew also address burning issues from the audience and promised to continue in the path of being a human brand. The evening came to an end with dinner at the Co-creation Hub rooftop. You can also cash the storied tweets from #SMWGidiStartups here and enjoy photos from the events above:
