In what looks like a move to find new tunes for its devices, Nokia has launched a global crowdsourcing campaign to find a fresh version of the Nokia Tune. This is the first time Nokia is inviting people to work with the iconic tune with the winning tune to be placed next to the standard Nokia Tune in a selection of the company’s 2012 product portfolio. To qualify for this, your tunes must be a maximum of 30 seconds.
Criteria:
Your tune must be fresh, expressive, original, and creative yet distinctively a Nokia Tune. In the spirit of “Connecting People” – all collaborations are encouraged.
Prizes:
Five runner-ups will be awarded a prize of $1,000 US dollars with their work available for download in Ovi Store. The winner will be awarded a prize of $10,000 US dollars and will be featured in Nokia’s Brand Book. The winner’s work will be included in over 100 million Nokia devices and also be available as a free download in Ovi Store.
How to enter:
The competition opens on 5th September 2011, after which entrants have 4 weeks to enter their compositions. You are expected to create a truly new and unique version. You can use anything (Boy choirs, ukuleles, trash cans, opera singers, steel drums, finger pianos, dusty synthesizers) and everything to create an interesting version of the Nokia Tune.
Ten finalists will be selected on 5th October 2011. Five finalists will be selected by public votes (“Likes”) and five finalists will be selected by a Nokia and AudioDraft professional jury. The winning tune will be selected by the jury featuring some of the most respected names in the audio branding industry. An overall winner and five runner-ups will be selected on 7th October 2011.
For more details on the Nokia Re-tune Competition and to submit your tune, click here.
